daydream

‘Daydream’ is a recruitment campaign photoshoot for Kappa Phi Lambda’s Alpha Zeta Chapter at the University of South Florida. Inspired by Mariah Carey’s ‘Daydream’ album and the playful, nostalgic energy of Y2K aesthetics, this campaign highlights the chapter’s unique spirit and unity. Through vibrant visuals and a retro-glam lens, it captures the essence of a modern sisterhood, celebrating individuality and shared purpose.

This campaign seamlessly blends bold colors, shimmering backdrops, and playful props, evoking a sense of modern nostalgia. Each shot is carefully composed to highlight individuality while celebrating the collective spirit of the chapter. From retro tech details to glossy makeup and vibrant styling, the visual narrative captures the timeless excitement of youth and belonging.